Hello again, my fabulous readers whoever you are. This is one of those topics that I really cringe talking about. The effect of today’s culture on basically, everyone. I grew up thinking it was cool to wear certain clothing brand names. I always wanted a Miami Hurricanes jacket, one of the Starter brand ones. I thought it was the best thing to wear at the time. The pullover ones with the cool Starter zipper, and your favorite college football team on it. I thought if I owned one of them I would be set, I would move up in my local social caste. Yeah, it did nothing for my “cool guy” image but I thought it would. It was just one of those “needs” at the time.
Today is much different though, people wear shirts with tigers, tattoos, rhinestones, and stupid messages that say “all bitches cheat” or something like that. Hoodies with gay pride colored guns, or Super Mario Bros. characters printed in a pattern that is unrecognizable, I am just in shock because grown men wear things like this. People are also wearing $400 t-shirts that have nothing on them, just a plain white shirt. I can buy 12 of them at k-mart for six dollars, or if I want to go crazy I can go to Finish Line and get five of them for $20, which are good quality and are not undershirts.
Basically, I am just wondering where this came from, it really isn’t the media, there are no commercials, TV advertisements, or anything telling me to buy things like this. People are searching for these sought after items, to be the most exclusive person they know. No one else can have those shirts, or else they wouldn’t be cool. But this is the ringer, people are hunting for these things, and they are paying four times the average consumer price. If I was hunting for clothes, I would be looking for a good deal, a sale, promotion of some sort so I can get good clothes at a great price. In fact, that is what I do, I dig, hunt, scour department stores looking for good prices. When it comes down to buying some white T-shirts, I go for the five pack at K-Mart.
I’m not going to lie and say I don’t wear designer brands, because I do. I like a good Ralph Lauren polo shirt, not because they have some dumb guy playing polo on a horse, but because they last 1,000 years, for a big dude I look great in them, plus I never pay full suggested retail price either. One thing I don’t do is wear Ed Hardy, or any of these other trashy shitty clothing brands. There’s something about seeing a 50 year old Russian man in Brooklyn, wearing one of those shirts with Adidas track pants that really turns me off. I thought it wasn’t cool to wear things that old men wear, but that apparently isn’t true these days.
I am also a die-hard hip hop fan. I always sought after what my favorite rappers were wearing. I never really bought any of it, but it was good to dream. Even back a couple of years ago, it was not about these stupid brands. It was simple, they advertised clothing that was reasonable to purchase, and a T-shirt wasn’t needed to be put on layaway. It also was more about accessories, you could look like you rolled out of a garbage truck, as long as you had a gold chain and a nice watch on there was no issue. Now people worry more about their Gucci Blackberry case. If you wanna look good, get rid of the corn rows, get a nice hair cut, get some khaki shorts, a nice polo shirt, and some nice Nike Air Max sneakers. It’s a lot cheaper than buying one $1000 t-shirt.
Influences have changed alot since the late 90′s. Gangster rappers, hardcore rockers, even country singers were the people having a major impact on people. Now its little creepy emo kids, Miley Cyrus, Zac Efron, and any retard wearing tighter jeans than my girlfriend dancing around the ghetto. THAT’S NOT COOL. It’s cool to be depressed and on Zoloft these days. It’s cool to be a 16 year old girl with a sex scandal. Its cool to wear jeans that you bought in the little girl’s section at Baby Gap. It’s cool for so-called “gangsters” to wear butt friendly skinny jeans and pop lock it during traffic, in the middle of Bushwick Ave(one of the worst streets in Brooklyn). I can go on for days, but I can’t keep rambling on.
Thanks for pretending to listen,
-Tom

