Google and How The Internet All Looks The Same
Now while there’s a lot of people who bitch about everytime they change something at Youtube, I’d like to say that the recent changes are part of a bigger overall problem. Not long after youtube started, everyone else jumped on the bandwagon, including google with their google video. In the end though, google bought out youtube and eventually closed down their video service.
But it seems like instead of letting the customization which youtube allowed to continue, google has slowly but surely been removing such options. Now though, youtube all looks relatively the same (even worse, most youtube producers do their videos in an identical manner) no matter what page your on. The bigger problem though is the newest site design, which basically makes youtube look like google video did.
It’s bigger though then just google making youtube look like a google site. The whole internet has a tendency to look the same currently. Go to any video game site, sports blogging site, etc… and they seem to have all the personality removed and the same design in. Just the other day I was checking out wrestlecrap.com and they’ve switched their site design. Sure they needed an update, but the old style had heart and personality. Now it’s just cold.
The reason that most of these sites seem to use the same design? Usually because someone comes up with a design that gets the best SEO (Search Engine Optimization) and gets the best results from google searches. Since traffic from google is so important, everyone wants to capture it. So not only is google turning seemingly everything it touches into google clones, but then it forces websites to change to stay alive.
Back in the day, you had a website because you were passionate about something and you wanted to share that with everyone else. That’s how it always starts. But as soon as people start making money, everything changes. It’s no longer about the passion or wanting to share with the world. A website that has personality should get more hits then the same design over and over, but it doesn’t work that way. So you can go to any website builder, pay such and such amount and get the same design.
Money in the end robs the passion out of everything. It’s the unfiltered passion for things that is half the fun of the internet. But when you find yourself forcing that passion, or even worse just doing something for the money it’s never going to work.
Hopefully in the next few years we’ll see a change. We’ll look back at this time at the internet and SEO and moneyfying everything and be like “Jez, that wasn’t any fun”. But the reality is that as the internet becomes a way to make more money, more big corporations are going to be investing in it and their sites. Those sites will have name recognition and get traffic just from that, but there won’t be anything interesting about them. They’ll be soulless husks who exist simply because traffic makes money.
The internet is slowly ending its time as the Wild West of the Computer Era. There is unfortunately no turning back because there is no way to turn off the money. These heartless sites that are all clones of each other are most likely going to slowly beat down everything else in their way. We are witness to the slow but sure strangulation of the internet. And by we I mean the 3 people that will actually read this post.

