So remember when Sirius and XM merged. The consumer was supposed to be the winner. All sports on one satellite. XM could finally get Howard Stern. It was going to be glorious. Then Sirius XM announced that it was too tough to broadcast channels to both receivers. But if you bought the “Best Of” package (depending on which service you were on) for a few bucks more you could immediately get the most requested stations from the other service. While XM listeners could now hear Howard, NASCAR, NFL and Playboy Radio, Sirius listeners were offered Oprah, NHL, PGA and Opie and Anthony.
It’s now obvious that the Best Of XM package was struggling compared to the Best Of Sirius. In the last few weeks it was announced that there was a new channel, Fantasy Sports Radio. But are you looking for it on a Sirius receiver? Jokes on you, it’s now a part of the Best of XM package. That’s right, somehow despite it being 2 years since Sirius and XM merged and all the music stations cross broadcasting, Sirius XM decided to just broadcast Fantasy Sports Radio to XM listeners. Unless of course you already have the Best of XM or feel like paying extra for it.
It’s just a comedy of errors over at Sirius XM. Doomsday is coming for them soon though. They seem willing to go into the future without Howard Stern. They are going to learn just like CBS Radio did that they are underestimating the selling point of Howard. I for one keep buying my 12 month subscription in December, without Howard there’s no way I’m renewing and I’m going to guess that there’s a good 5 to 10 million people who only listen to Howard. The fireworks this winter when Howard doesn’t return will be fun to watch.