How Not To Manage Your Brand

By , July 13, 2012 5:28 pm

So lately I’ve been watching some of the TGWTG rejects, like the film renegado, Demoversei, Horror guru and  blockbuster buster… Wait, Blockbuster Buster is actually a part of TGWTG? They are getting desperate. Once you let in someone like blockbuster buster, your basically opening the door for all the other half ass Nostalgia Critic ripoffs. I mean at least at one point they were bringing in people who had original and unique content.

But that’s not really the reason I’m writing. It’s more how I’m amazed that watching these videos that some of the TGWTG will show up in ANYTHING. Look, I realize they aren’t on the level of internet fame as the Nostalgia Critic, but even I have better knowledge of how to manage a brand. I don’t even have a brand really, unless you somehow count the Failure Experiment as a “brand”.

But these people, especially Obscurus Lupa, Damanda Hagan and Phelous show up in almost all these videos. At some point you have to wonder why? Look, you show up in someone’s video once, maybe it’s something special or a one time event. But when you show up over and over, whats the point? Your not going to suddenly make a new fan of you out of a fan from someone else cause you appear in 5 of their videos. If you can’t get them on the first try it’s probably not worth it.

Secondly when you show up in all these videos it just cheapens yourself. It looks bad when your watching all these TGWTG rejects and keep seeing the same faces from the actual TGWTG. If your a random viewer or watching a few of those rejects for laughs, it just gives the impression that they are just as bad. In the long run when you show up in all these cheesy crappy video reviewers show, it seems like you are just as low as them. I mean really, how often do you see Nostalgia Critic or any of the TGWTG “Big guns” showing up in cameos? There’s a reason, they know better.

It’s funny, cause if I was in charge of TGWTG and actually cared about their brand (which they obviously don’t) I’d be keeping them to a limited number of cameos not just for these outside reviewers, but even reviewers within the TGWTG family. It’s like they don’t even understand that it cheapens the whole band by basically doing every possible cameo they can.

But what do I know, it’s not like I make any money. Or that anyone cares what I say.

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One Response to “How Not To Manage Your Brand”

  1. Mark D says:

    So this person went through the trouble of writing a reply. I’m going to post it here: http://shameonpretzel.tumblr.com/post/27256096094/response-to-bards-blog-post-how-not-to-manage-your

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