So two or so weeks ago the amazing people at Red Letter Media wondered (in a facebook post) what would happened if everyone went to the Official Happy Madison youtube and happened to vote down the trailer for the upcoming Sandler movie “Jack And Jill”. The movie looks like one of the biggest Sandler stinkers in a while. In the long tradition of SNL comics, he now believes he is the God of Comedy and needs multiple roles in his own movie. In this he plays his twin sister. Oh, and Al Pacino falls for the female Sandler.
At the time RLM mentioned it, the trailer had a few hundred views, much like many other videos on the Happy Madison channel. Now it has over 100K views and is by far the most popular video on the HM Youtube account. While the reaction has been overwhelmingly negative in the comments and as part of the Like/Dislike option, you can never discount the value of publicity. Suddenly there are dozens if not hundreds of videos of idiots either “reviewing” the trailer, posting their thoughts on the trailer, or just posting reaction thoughts. There are also dozens of other uploads of the trailer around youtube now, some of them garnering over a 1,000 views themselves.
It’s not just RLM and a small handful of people, a quick look at google trends for Jack and Jill shows a jump at the beginning of July to almost double the normal search rate. What this means is that every jackass who jumped on the trend of bashing Jack and Jill will now try to outdo one another to post their reviews/thoughts/vlogs about the actual movie. So basically all RLM (for as much as I like them) has managed to do is get this shitty movie that might have disappeared in the X-Mas season more publicity.
But I’m not blaming RLM. How were they supposed to know that a bunch of idiots would jump on their bandwagon and drive it towards a wall. In the end though all these bandwagon jumpers are doing is helping Jack and Jill. They know the movie is horrible, yet they are going to get a ticket to it so they can review it. That way they can be the first people to officially bash Jack and Jill on youtube while everyone has done nothing but bash it for the last two weeks.
I keep saying it, but I find people are still stupid. If you want to get rid of something bad, don’t give it any publicity. I hate that I’m even giving this absolute crap movie any publicity. That’s why I originally didn’t write anything. But now, after seeing all the BS on Youtube, I at least can’t do any worse.