So we are in an era that the Government is trying to get people to eat healthier. That some companies (especially Soda ones) have been knocked for both having an addictive and unhealthy product. Yet amazingly PepsiCo is now under fire by analysts and wall street for “concentrating on their healthy brands” and allowing Coke and Diet Coke to take the two top spots. Google Soda and Unhealthy and you will very quickly swear to never let another drop of soda touch your lips, trust me.
So the new CEO of Pepsi had been concentrating on healthier alternatives that Pepsi does make. While those healthier foods are now 20% of profits for Pepsi, they aren’t the driver for the company that stuff like Doritos, Pepsi and Gatorade are.
Pepsi actually got attacked because instead of spending ad money on the Super Bowl, it took the 20 million and spread it around helping out communities in Project Refresh and followed it up with “Do good for the Gulf” following the Oil Spill. The complaint from these assholes? That Project Refresh didn’t “sell sodas”. This is just a ridiculous idea that a company can be attacked for actually doing good for once.
So now under pressure, Pepsi is dumping a ton of money into traditional marketing again. Be prepared to be bombarded everywhere you go for ads for Pepsi! It’s not as if our day to day life isn’t bombarded with enough ads already anyway. Maybe helping out communities in need did sell soda? All I know is that at this point in my life I just zone out to almost all ads. I couldn’t tell you the last ad that I looked at.
It just seems hypocritical that the market and analysts are complaining about a company not being 100% about profit. It’s probably we really need to tame the out of control stock markets. They are doing more to hurt this country then any other group of people. The drive for more and more profits above any sign of humanity is disgusting. There has to be some sort of balance, the difference between 34 and 35 million dollars profit on the year should be negligible. Yet the markets will go into a fit if you don’t continue making more money then last year.
Pepsi should be hailed for doing something different, for trying to help the world instead of putting profits above all else. Instead it’s under fire in this story. They are all like wolves. More then willing to jump on the slightest sign of weakness. Not because they care about anything, but because the more they show their teeth and rip into flesh, the more stories, papers and everything else goes around.
How come it wasn’t possible to find anyone defending Pepsi’s business decisions? Maybe what they did was help extend someone’s life by 5-10-15 years? Maybe they helped improve the lives of people instead of making them worse. Caused communities to grow closer together. To have hope in a dark time.
But no, it’s all about the advertising. Ahhhhhhhhhh, Delicious Pepsi